PROFESSIONAL EXPERIENCE

COFOUNDER & ACCOUNT DIRECTOR, ONO Agency, Paris, France

Boutique creative agency representing international illustrators and providing multi-platform marketing and communications solutions to high-end clients in the Fashion, Beauty, Luxury, and Hospitality industries in Europe, North America, and Asia. 

• Supervised a roster of high-level creatives; career management, international growth strategy, marketing, influencer and digital content management, community engagement, higher education keynotes, and negotiation & development of co-branded partnerships.

• End-to-end management of 55 commercial contracts, 50 clients, 5 artists, ensuring alignment with client objectives and market trends.

• Increased B2B sales by 95% in 5 years through strategic business development, partnership management, and fostering strong client relationships.

• Sourced innovative cross-platform opportunities for talent in design, fashion, entertainment, and beauty, across advertising, editorial, digital, and print.

• Provided mentorship and professional development for team members, enhancing overall performance and fostering a culture of excellence.

• Cash flow optimization by adapting new invoicing practices.

• Clients include: Tiffany & Co., The Mark Hotel, LVMH, Carlyle & Co, L’Óreal, GAP, Schiaparelli, Todd Snyder, La Fédération de la Haute Couture et de la Mode, Ralph Lauren, Dries Van Noten, AirBNB, Hotsox, Coty, Barneys New York Japan, Veuve Clicquot.

DIRECTOR OF ILLUSTRATION, RUPERT/ Jed Root Europe, Paris France

International talent management agency specializing in photography, beauty, fashion, and illustration. 120 Artists.

• Managed 13 global artists and client collaborations including prospection, contract negotiation, and client retention.

• Led operational and marketing overhaul to amplify talent exposure across Europe and Asia.

• Development, retention, and expansion of accounts by identifying and negotiating opportunities for talent and global partners yielding a 30% increase in department revenue.

• Liaised with creative agencies and brands and managed creative briefs, budgets, timelines, and deliverables.

• Partnered with internal and external stakeholders to enhance the value proposition for brand partners, introducing promotional materials and CRM systems to boost client retention.

• Collaborated on publishing deals, fine art exhibitions, and global creative campaigns.

• Clients include: LVMH, Vogue Nippon, Moncler, If Studio NYC, Sleepy Jones, The Seventh Art, Santoni, Apple, Axel Springer, The Mark Hotel, Telegraph UK, Condé Nast International, Tim Hortons, Bergdorff Goodman

DIRECTOR OF LICENSING & SYNDICATION, Jed Root Europe, Paris, France

• Spearheaded a full-service team of 3 and an archive of over 40 globally-based artists, in rights-managed licensing of assets for editorial, digital, and commercial use.

• Expanded department assets to serve new clientele resulting in consecutive growth of between 40-60% a year.

• Created and executed global strategies with a focus on emerging markets.

• Designed individualized and mass-marketing promotional material to boost both agency and artist awareness, resulting in increased client loyalty and new market penetration.

• Implemented CRM and defined department KPI’s.

• Built and maintained clientele composed of advertising agencies, publicists, entertainment, music, TV and film executives, print and web editors, fashion/décor distributors, and fine art galleries.

• Transferred from NYC headquarters to Paris branch and successfully expanded department.

DIRECTOR OF SYNDICATION, Jed Root, Inc., New York, USA

Artist management agency headquarters; photography, beauty, fashion. NY, LA, Paris, London, Tokyo. 

• Developed the department from the ground up to meet industry demand, generating a new revenue stream of upwards of $1 million/year. 

• Oversaw a portfolio of 30+ accounts, 150+ projects, and 12 artists.

• Defined the agency’s boilerplate terms for editorial, advertising, book publishing & licensing contracts; negotiated all contracts to favor artists’ professional interests, and re-negotiated undervalued contracts for all agency artists.

• Oversaw operations for global visual asset syndication across North and South America, Europe, and Asia.

• Collaborated with a web developer to implement a customized digital asset management system. Management, roll-out, and client adaptation of this SaaS resulted in a 35% sales increase.

• Trend forecasting, market research, and analysis to drive sales.

• Represented Scott Schuman aka The Sartorialist, and introduced street-style fashion to print, launching a global shift in editorial journalism.